CUSTOMER AVATAR wORKSHEET
This is where great marketing begins. The amazing thing about digital marketing is that, unlike mass marketing, we can drill down to very small niches that speak to your ideal customer/client/patient.
To market a product or service properly, the first thing you MUST DO is get clear on WHO your ideal customer is.
Want to reach male nurses who are married with two kids, ages 4 and 7, and a dog? Let's drill down further and include golfing, watches documentaries, practices yoga, is Catholic, shops at Whole Foods, and loves betting on NBA games.
Let's do this!
Think of how much more powerful our messaging will be when we can speak directly to that individual. This is the power of digital marketing. This is how small businesses like yours are generating a profit margin that would make Fortune 500 companies blush.
So take the time to fill out as much of this form as you can. Remember that the more info you can give us, the clearer you can be in your ideal customer, the better we can speak directly to that avatar in a way that will make that avatar act.
To make this exercise a little easier, imagine you are your customer filling this out and use "I" and "my" statements.
Don't stop at one. Create an avatar & hook for each ideal customer you may have. I mean, we don't want 20 of these, but 2-4 is ideal.
Together, these two worksheets will supercharge your digital marketing in a way you have always heard about, but never experienced. It's time to experience it.
To market a product or service properly, the first thing you MUST DO is get clear on WHO your ideal customer is.
Want to reach male nurses who are married with two kids, ages 4 and 7, and a dog? Let's drill down further and include golfing, watches documentaries, practices yoga, is Catholic, shops at Whole Foods, and loves betting on NBA games.
Let's do this!
Think of how much more powerful our messaging will be when we can speak directly to that individual. This is the power of digital marketing. This is how small businesses like yours are generating a profit margin that would make Fortune 500 companies blush.
So take the time to fill out as much of this form as you can. Remember that the more info you can give us, the clearer you can be in your ideal customer, the better we can speak directly to that avatar in a way that will make that avatar act.
To make this exercise a little easier, imagine you are your customer filling this out and use "I" and "my" statements.
Don't stop at one. Create an avatar & hook for each ideal customer you may have. I mean, we don't want 20 of these, but 2-4 is ideal.
Together, these two worksheets will supercharge your digital marketing in a way you have always heard about, but never experienced. It's time to experience it.
