01. Introduction & Scope
The Smart Marketing Company (referred to herein as "TSMC," "we," "us," or "our") operates the website located at thesmartmarketingcompany.com and provides empathy-led website development, digital marketing engines, and conversion strategy consulting for cash-pay medical, restorative health, longevity, and elective wellness practices.
This Privacy Policy explains our practices regarding the collection, use, maintenance, and disclosure of information when you visit our website, submit inquiries through our online strategy intake forms, schedule strategy consultations, or engage with our services.
By accessing or using thesmartmarketingcompany.com, you acknowledge that you have read, understood, and agree to the data collection and usage practices described in this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use our website.
02. Information We Collect
We collect information from and about users of our website in two primary ways: directly from your voluntary submissions, and automatically through web technologies as you navigate through our digital assets.
A. Information You Voluntarily Provide
When you complete an intake form, request a 15-Minute Spark Strategy Call, download educational materials, or communicate with us, you may provide:
- Contact Details: Your full name, professional title, business email address, and telephone number.
- Practice Details: Practice or clinic name, specialty or modality (such as functional medicine, regenerative therapy, HRT, aesthetic wellness, or elective surgery), physical clinic location, and current practice website URL.
- Growth Assessment Details: Information regarding your practice's primary growth bottlenecks, monthly patient targets, or marketing objectives submitted during intake.
- Communication Records: Records and copies of your correspondence if you contact us by email or digital messaging.
B. Information Collected Automatically
As you navigate through and interact with thesmartmarketingcompany.com, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Device and Connection Details: IP address, operating system, browser type and version, language settings, and referral source.
- Usage Patterns: Pages visited, time spent on individual pages, scroll depth, click sequences, and exit paths.
03. Medical & HIPAA Non-Covered Entity Scope
Important Notice Concerning Health Information
The Smart Marketing Company is a business-to-business (B2B) digital marketing and web strategy firm. We are not a medical practice, clinical care facility, or healthcare provider, and we do not provide medical advice, diagnosis, or clinical treatment.
Our public marketing website (thesmartmarketingcompany.com) is directed exclusively at healthcare practitioners, practice owners, and commercial medical practice operators. We do not provide patient care and our general contact and strategy call forms are not configured to receive, process, or store Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA).
Please do not submit any personal patient medical records, clinical case notes, symptoms, or health condition details through our public website intake forms. If our professional engagement with your practice subsequently involves technical integration with your practice management software, electronic health record (EHR) system, or patient communication infrastructure, such services will be governed by a separate, formal Business Associate Agreement (BAA) executed between the parties.
04. How We Use Your Information
We use information that we collect about you or that you provide to us for the following legitimate commercial purposes:
- To Deliver Strategic Audits: Evaluating your current website structure, conversion architecture, and local market presence in preparation for your scheduled Spark Strategy Call.
- To Communicate With You: Sending confirmations, scheduling calendar invitations, answering technical questions, and providing service updates.
- To Provide Services: Fulfilling our contractual commitments to build, launch, and optimize your practice growth engines.
- To Improve Our Website: Analyzing traffic patterns, optimizing page loading speeds, and refining user experience.
- To Maintain Security: Protecting against malicious activity, detecting fraud, and enforcing our Terms of Service.
05. Third-Party Service Providers
We partner with reliable third-party service providers who assist us in operating our digital infrastructure, automating workflows, and hosting web applications. These third-party processors include:
- Automation & Workflow Platforms: Cloud automation webhooks (such as Make.com) utilized to transmit intake form submissions securely to our calendar and scheduling system.
- Hosting and Infrastructure: Secure web hosting, content delivery networks (CDNs), and cloud server providers.
- Analytics Providers: Performance and traffic analytics services to evaluate web engagement.
All third-party service providers are authorized to process your information solely as necessary to provide these services to us and under confidentiality obligations consistent with this Privacy Policy.
08. Data Security & Retention
We implement industry-standard technical, administrative, and physical safeguards designed to protect your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. All web traffic between your browser and our servers is encrypted in transit using Transport Layer Security (TLS/SSL).
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, dispute resolution, or administrative reporting requirements.
09. Your Privacy Rights & Choices
Depending on your jurisdiction of residence (such as California, Virginia, Colorado, or the European Economic Area), you may possess specific rights regarding your personal information under applicable privacy statutes (including the California Consumer Privacy Act / CPRA):
- Right to Know & Access: The right to request disclosure of the specific pieces and categories of personal information we have collected about you.
- Right to Rectification: The right to request correction of inaccurate personal information.
- Right to Deletion: The right to request deletion of your personal information, subject to certain legal exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your statutory privacy rights.
To exercise any of these rights, please submit a written request to our compliance team at [email protected]. We will verify and respond to your request within the timeframes established by applicable law.
10. Children's Privacy
Our website is exclusively directed toward adult medical professionals, practice owners, and commercial operators. We do not intentionally target, market to, or collect personal information from individuals under the age of 18. If we learn we have collected personal data from a child under 18 without verifiable parental consent, we will promptly delete that information.
11. Changes to This Privacy Policy
We reserve the right to revise or update this Privacy Policy at our discretion to reflect modifications to our practices, regulatory developments, or operational changes. The date at the top of this document indicates when this policy was last amended. Your continued use of thesmartmarketingcompany.com following the posting of an updated Privacy Policy constitutes your acceptance of the revisions.
12. Contact Information
If you have questions, feedback, or concerns regarding this Privacy Policy or our data handling practices, please contact our compliance officer:
The Smart Marketing Company (TSMC)
Website: thesmartmarketingcompany.com
Direct Inquiries: [email protected]
Governing Law: State of Arizona, United States